Impower Clinical Trial | Plant Your Future ™
The PrEP HIV prevention pill is small and compact— just like a seed. To encourage participation in the female-only clinical trial, IMPOWER is offering educational courses and resources for participants. In support of this, we want to provide them with monthly menstrual kits where the packaging is embedded with native wildflower seeds.
McCann Health NY (Spec Work)
AD: Giulia Bentoglio + Autumn Taylor (that’s me!)
CW: Autumn Taylor (also me!)
As the seeds within the packaging bloom and grow, so are the women participating in the trial.
These wildflowers serve as a reminder of their own femininity and strength.
Social:
Let’s start with the facts.
Out-Of-Home:
Engagement:
Participants can post progress photos of their wildflowers on social media with #PlantYourFuture, which will encourage their peers to learn more about the IMPOWER clinical trial and help end the stigma surrounding female sexual health.
